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Singapore case study

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Generally, the paper "International Business - Singapore" is a perfect example of a business case study. The rise of globalisation has led to the emergence of many factors in the economic world. Such factors include the rise of trade among nations of the world, which is referred to as international trade. Though international trade has been present since the 18th century, it has been experiencing gradual changes and transformations from classic international trade where it was mainly between countries to modern international trade as a result of the rising and growth of multinational companies in the international trade order. The rise of multinationals has changed international trade substantially and, therefore, this essay is geared towards looking at the effects of international trade on modern-day trade, as well as globalisation with Singapore serving as a case study.
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Singapore: Case Study for Asia’s Aging Workforce

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Case Study on Singapore Airlines | Case Study Template

For Cinemex this played a vital role in its decision to create a distinguished brand that was appealing to the general public. For Cinemex, they understood they could enter the market strong because of their differentiated product and services, which include digital sounds, enhancement lightning features and exit signs, comfortable seating, more experienced staff. They also offered convenience where their customers could book over the phone or through the internet. The demand for their product was high given its investment into the core features to enhance the customer experience. The development of film tourism depends significantly on how well the locations in films are presented and marketed to the audience.
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Port Of Singapore Case Study

In the Maritime Industry, there are two types of shipping. Liner shipping and Tramp Shipping. In order to manage these two forms of shipping, a port agent or a port agency is designated person or agency held responsible for handling shipments and cargo, and the general interests of its customers, at ports and harbours worldwide, on behalf of ship owners, managers, and charterers. Specifically, there are two types of port agents. Liner Agent and Tramp Agent.
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Back in the s, many airlines were focusing their advertising on the power and speed of their aircraft. By choosing to spotlight the personality and hospitality of its people instead, Singapore Airlines hit on a more successful way to define and differentiate its brand. And in a regional and global market that now has more capacity and competition than ever before, Singapore Airlines continues to stand out as a premium brand Best Business Class and second overall in the World Airline Awards — the Oscars of the aviation industry. The company therefore had to launch itself on the international stage. Yet instead, the company saw an opportunity to stand out from the pack by building a softer and more differentiated identity around people, service and passenger engagement.
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