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Case study on market segmentation pdf

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Chery a Case Study of Market Segmentation, Targeting and Market Positioning

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Market Segmentation, Targeting and Positioning - Industrial Marketing | Textbooks | Chapters

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Industrial Marketing

Segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. The importance of segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. This enables the company to use resources more effectively, make better strategic marketing decisions and realize new revenue streams. Four basic factors are required for effective market segmentation.
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