Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Viral marketing is a technique, which marketers use intentionally to spread their message quickly. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness. A viral marketing campaign should be able to tap into the emotions of the users, especially positive ones like joy and awe.
5 outstanding social media marketing case studies
5 Successful Brand Facebook Page Case studies
A new study finds that people tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication. Half the participants made the request over email, and half made it face-to-face. Imagine you need people to donate to a cause you care about. How do you get as many people as possible to donate?
5 Outstanding Social Media Campaigns
As frustration spreads over the slow pace of vaccination for Covid, it is instructive to compare two states. One has the highest median household income of any state in the country—the other, the second lowest. One has the second lowest poverty rate, 8. At this early stage, two key factors have emerged as explanations for this implementation gap.
The catchiest slogans don't just stick in your head; they can also change the way you think about the product being advertised. A good advertisement persuades you to buy the product or service being advertised. But a highly successful advertising campaign solidifies a new catchphrase and becomes a cultural reference. This is the ultimate goal of marketers when they develop their advertising campaigns. The eight successful advertising campaigns below demonstrate how integral clever slogans are for a company's brand recognition.