Before you launch a PR campaign, think about your goals and objectives for the event, the tactics and strategies you want to use to achieve them and the target audiences you want to reach. Following are some tips for incorporating PR into the event planning process. Cooksey Communications has helped turn good events into great events by maximizing the value of the event through strategic PR campaigns. Tweets by CookseyPR.
Answer the following questions as it relates to event and facility management for the event you have chosen. From an event management standpoint, if you were the person responsible for overseeing the event, what changes or improvements would you make? Would you need additional staff?
They should be involved early as their influence are important to the project. By the same token, knowing what they want is just as important. Stakeholders may desire to remain under budget or focus more on performance, such as increasing profits.